People In Business

Growing Business Together

Joyce Cannon
  • Female
  • Belleville, IL
  • United States
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  • Susan M. Young, CPA
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SHOES + WATER  Solea Water tackling the global water crisis!

Solea Water’s approach to tackling the global water crisis is two-fold: first, we organize shoe drives, fundraising campaigns and volunteer expeditions with partners, donors and committed volunteers from all over the United States in order to finance projects on the ground in Latin America and the Caribbean. Second, we use these resources to identify holistic solutions for implementing safe, affordable and effective clean-water projects with affected communities.

We place special emphasis on the importance of shoe drives in raising funds for the fight against water poverty. Not only do the shoe drives provide the funding for water programs, but the shoes enter a secondary market and become available to micro-businesses and entrepreneurs in developing countries. Entrepreneurs have the opportunity to purchase your donated shoes and resell them in markets in places like Guatemala, Haiti, and others. People in these countries then have the ability to purchased used shoes at a much more affordable price than buying new shoes.

This process makes obvious that a little recycling and reuse can have a far more meaningful impact on people’s lives all across the world. 

Rather than dictate solutions from afar and above, we work closely with local advocates and community members to determine which water solutions best fit their needs and how, once implemented, they will be able to independently manage them going forward. One model of doing this has been the construction of windmill aqueducts that filter clean water from centrally located wells before delivering it to outlying rural communities via taps that reach the residential communities’ doorsteps. Another model of this is a team of well drillers in Haiti that, provided with a drilling rig and tools, can go to a new community and drill a well or even repair a broken water system. Each of these are built with and subsequently operated by community members on the ground.  

For more information about shoe drives at your business, church or school  contact Joyce Cannon at 618-567-5305  


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At 4:52pm on December 15, 2014, Joyce Cannon said…

Guess what…we have the best of both worlds. We have perfectly blended youthful energy with established experience into Solea Water. With the blessing of George “The Shoeman” Hutchings, Ken Fleischmann and Rachael Burchett will carry on his legacy. Why Solea? Pronounced (so - lay - a). In Latin, "solea" means sandal, or the sole of your shoe. In Spanish, it is a form of the word "solear" which means to leave out in the sun, or to purify/bleach - representing our water purification efforts. We are charting into new waters. Under the new entity, Solea Water, we will be working in Panama, Haiti, Guatemala, Dominican Republic, and Belize. This week we will be highlight more about our new endeavors to end water poverty. Can't wait? Learn more at

At 12:27pm on April 14, 2014, Joyce Cannon said…

I am doing a presentation tomorrow for Shoeman Water Projects at the People in Business Networking Breakfast in Collinsville tomorrow, April 15th. The group is open to all. I will also be collecting shoe donations and discussing ambassador opportunities! Please share on your status.

Oatman House, 501 E. Main Street, Collinsville, IL

8:30am - 9:30am $7 for breakfast and networking

At 12:57pm on March 7, 2014, Joyce Cannon said…

Do you think everyone should have clean water? Shoeman Water Project does and we are looking for individuals that would like to volunteer as ambassadors. Speaking points and a moving DVD are provided. I am seeking individuals who love to join me in this adventure. Contact Joyce Cannon at
Volunteer on your own time frame and seek out groups to share the information about hosting a shoe drive and sharing how Shoeman Water Project turns used shoes into clean drinking water!

At 12:51pm on March 7, 2014, Joyce Cannon said…
At 3:34pm on December 4, 2013, Joyce Cannon said…

Plan a Shoe drive and win pizza!

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Joyce Cannon's Blog

TONIGHT IN ST LOUIS Ladies Night at the Coronado Room!


Shecky’s Girls Night Out is Tonight, October 11th in  St. Louis, and you’re invited! Miche Bag will be there with all the new shells and some awesome show specials.   Discover unique designers, sip our delectable drinks, and cap your night with some pretty pampering and glorious Goodie Bags

Posted on October 11, 2011 at 12:09pm


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